The work of translating politics and policy information for an audience beyond the beltway isn’t easy. Many policy executives describe an almost-daily effort to contextualize political updates for business stakeholders.
As an SVP of a Government Affairs team told us,
I'm no longer dealing primarily with policy issues related to my company's industry. My firm asks for my help with everything from gun rights to labor issues and investor relations. We weigh in on more business decisions than ever before.
All this time spent translating policy internally constrains policy professionals’ ability to influence stakeholders beyond their organizations. 37% of policy professionals have come to view cross-functional coordination as a pain-point.
To meet the demands of increased interest in their work, policy professionals are turning to lobbyists, policy analysis, advocacy advertising and other resources for support on a range of policy activities. External experts are a welcome addition to many firms' internal lobbying and policy analysis teams.
Leading government affairs teams [are] building new, scalable systems for rapidly responding to internal stakeholders’ most common concerns. A frequently asked questions list of sorts.
Creating reusable or regularly updated explainers, graphics, and memos on topics of broad interest to the firm. For example, The Affordable Care Act or Trade.
Data and analysis from POLITICO Pro's 2020 Policy Insider's Report.