Archives for May 2023

POLITICO provides accurate, nonpartisan, impactful information to the right people at the right time.

Since its launch in 2011, POLITICO Pro has evolved from a subscription news service built on POLITICO’s mission to a comprehensive policy intelligence platform. In addition to policy news, the Pro platform brings together in-depth analysis, data, stakeholder management, and tracking capabilities that empower professionals on the front lines of policy.

The Pro platform is packed with smart technology and intuitive tools, all supplemented by the best-in-class reporting from the POLITICO Pro newsroom.

So, what is the difference between POLITICO & POLITICO Pro?

POLITICO is available to everyone, whereas POLITICO Pro is a subscription-based service designed for professional use with expanded reporting, analysis, and access to a platform of policy tracking and advocacy tools.

POLITICO Pro has two levels of subscriptions, Pro Plus and Pro Analysis. A subscription to Plus includes access to in-depth reporting across 22 coverage areas and an advanced technology platform that includes legislative and regulatory tracking tools, government directories, transcripts, outreach trackers and more.

Pro Analysis includes everything in a Plus subscription in addition to a library of analyses and infographics outlining key policy and legislative issues as they develop. Both subscription levels allow you to organize your workflow on one seamless platform.

Pro’s technology is built specifically for the policy professional. We understand your challenges and have built a platform around your workflow. Pro gives you complete control of how to get your news and information. Customize news feeds and breaking news alerts by policy areas, niche topics, people, organizations and more. In addition, the platform gives you the tools to organize content, share notes with colleagues and create custom contact lists.

Who is the audience for POLITICO Pro?

POLITICO Pro caters to an array of policy professionals. Our subscribers include analysts and researchers who use our comprehensive regulatory and legislative trackers, consultants who rely on our customizable policy reporting and breaking news alerts and lobbyists who develop outreach strategies with Pro Directories and Stakeholder Management tools.

Who are POLITICO Pro journalists?

The more than 300 POLITICO Pro journalists are nonpartisan policy experts that deliver accurate, invaluable intelligence so subscribers have the information they need to make decisions. Pro stories are timely, to-the-point and focused on the facts.

What do POLITICO and POLITICO Pro have in common?

That’s simple. Reliable, actionable, nonpartisan journalism.

Want to see more from POLITICO Pro? Visit the features section for an overview of how Pro is your all-inclusive policy solution platform or request a demo today.
Content produced outside of the POLITICO Pro newsroom.

Any type of consultant role affiliated with politics, including campaign strategists, public relation managers, and crisis management specialists embodies a multi-step process that stretches beyond identifying a problem and finding the means to amend it. With the right tools, political consultants can bridge the gap between problem and solution and build out everything in between in order to set the client up for success. Throughout the entirety of it, a consultant’s ability to build trust and create a long-lasting positive impact for the client comes down to a variety of skills and one platform.

Skills for a Consultant’s Success:

  • Analytical skills to identify arising issues and their impact for the client.
  • Problem solving skills to provide solutions to emerging challenges.
  • Leadership skills to step forward and create opportunities for change, including talking with Congress and committee members, and pitching client’s perspectives to decision makers.
  • Presentation skills to layout strategized plan in an organized and comprehensible way for stakeholders.

5 Pro Tips for Consultants

For optimum performance, consultants need these interpersonal and practical skills to build rapport with clients and key decision makers. POLITICO Pro is designed for policy professionals, such as consultants working in fast moving industries such as telecommunication, power technology, cybersecurity, and health care informatics, to utilize Pro’s information and resources and provide strategic guidance for their clients to stay ahead of policy. We’ll go over five tips for consultants to utilize Pro to their advantage.

1. Broaden Your Outreach

As a part of the dynamics in the business field, it is essential for consultants to build relationships with key decision makers on behalf of the client or develop effective outreach plans for their client. With POLITICO Pro’s Directories feature, consultants have the resources to contact state and federal Congressional members, committee and subcommittee members, agency members, as well as the respective staff for each group.

For example, consultants who are focused on energy technology could easily locate the contact information for staff members of the U.S. Department of Energy’s Technology to Market, who supports technology developments and commercialization efforts for energy storage and transportation programs. Reach out to key members of programs to discover how their efforts could align with your client’s goals and objectives. Utilize Pro’s Stakeholder Management, an integrated stakeholder engagement solution, for the outreach undertakings.

2. Track Relevant Legislations and Regulations
It can be overwhelming trying to weed through all of the new and updated legislations and regulations just to find the information that pertain to your field. Pro’s Legislative and Regulatory Trackers are designed in a way to filter through federal and state results based on your topics and timeline. For example, consultants looking into clean energy technology can create customized saved search with selected topics and set their preferences to receive alerts in their inbox when new actions have been taken to related bills. Or they can limit their search by committees such as the House Energy and Commerce Committee and specifically look at transcripts involving technology. Spend less time figuring out how to keep track of all the relevant bills and rules, and more time on cementing the strategy for your client’s mission.

3. Lead with Data
Using data in explanations is always encouraged, but the data is meaningless if the people absorbing the information do not understand the context. Pro Analysis includes Pro Bill Analysis that communicates key factors and stakeholders involved in a bill, Pro Issue Analysis summarizes an emerging topic, the power players and next steps, and Pro Data Analysis visualizes complex data in an impactful way. Pro Analysis offers high-quality insight into the current status and issues we face. Easily build a case for your client with visualized data that creates an overarching understanding on the current issue and how to move forward.

4. Interact with the Campaign Races Dashboard
Elections are important to keep track of because election outcomes could bring policy changes and widespread market implications. Pro’s Campaign Races Dashboard is an indispensable tool for consultants during midterm and presidential election years. Interact with maps that show every federal House and Senate race and highlight the most impactful ones. Easily track key races, explore race ratings, and view states with incumbent candidates. Watch races in battle ground states, pin important races for easy look up, and further analyze campaign financial data to better understand who is supporting particular candidates or issues and to what extent. Stay up to date on pivotal moments in the process of our democracy as they could impact your client’s vision.

5. Maximize Organization
Streamline your workflow and collaborate with colleagues by tracking relevant topics, bills, and rules that matter to your clients. Receive on-platform alerts for follow-up task assignments, past due items, and changes in Priority/Stance of the bills tracked in the Legislative and Regulatory Compass. Personalize your inbox intake by selecting the newsletters, roundup emails, and email alerts to meet your needs. Create customized Saved Search lists to get digest emails on new bills matching your topics.

Regardless of industry, POLITICO Pro provides a complete package for consultants to organize their work, present information, and make recommendations to clients in an easy to digest manner. Schedule a demo to see how Pro can help you work faster and smarter.